Author : Remy
20 Sep, 2019

Technology is responsible for playing an important role in the evolution of the finance industry. How the banks are operating is responsible for making life easy for not only the customers but also the professionals who are a part of the finance industry. The big data revolution has hit several industries and the finance industry also started realizing the various opportunities that are associated with big data. Currently, most of the financial services are working extremely hard to adopt the unique data-driven approach for growing their business as well as enhancing all the services that they are constantly providing to the customers. Like most of the other industries, analytics is going to be a critical game-changer for those who are a part of the financial sector. 

How can big data help in solving business problems?

As the volume of customers starts increasing, it is dramatically affecting the service level that is offered by the organizations. The data analytics practice that already exists has started to simplify the complete process of evaluation and monitoring of banks along with various other services. This also includes a huge amount of data like the security and personal information. However, with the guidance of big data, banks have the option of using this information for tracking the behavior of their clients, thereby providing exact resources, which are required at the present moment. This evaluation will be responsible for boosting the entire performance as well as profitability, thereby pushing the organization more within the growth circle. 

You must identify areas where the resources of big data can be used efficiently. Three areas, where the financial organizations have started gaining benefits from the advanced analytics, include the experience of the customers, optimization of operation, and engagement of the employees. 

Customer engagement

The pace of data initiative with the financial industry is normally related to how big or small the organization is. The reason behind this is that additional investment of infrastructure is required for the enterprise organizations. Irrespective of the organizations' size, customer-centric objectives of big data is responsible for playing a great role especially when the data-related activities are concerned. It is significant to concentrate on the demands and requirements of the customers because the customers constantly have huge expectations in the manner in which they are interacting with credit unions and banks. The buying journey is complex as well as non-linear, and hence, financial players should be capable of understanding the preferences of the customers. 

To gain a complete view of the customers, only customer snapshots are not going to be enough. The financial organizations required a data hub, which is going to combine all the interaction of the customers with the brand. This should also include personal data, browsing history, transaction history, services, etc. According to, when you are using data for making better decisions of marketing, it can help in increasing the market productivity by almost 20%.

Data analytics has the capability of empowering the financial sector with the help of customer insights and can also assist in creating customer segmentation. The collection of information along with the evaluation is going to require additional investment into the infrastructure of an organization along with the input as well as alignment between individuals across various areas within the organization. However, when there are customer-centric cultures, infrastructures, and processes, it leads to increased revenue as well as conversion. You might be in debt because of the loans that you have taken for the proper functioning of your business. When the revenue increases, it will be easier for you to start clearing your loans. If you still find it difficult, you can go through to understand the debt relief options that you have. 

Operation optimization

Indeed, big data is constantly being used in various fields of finance, but risk management still has to unlock the power that it has. The technology of big data is capable of improving the power associated with the risk models, by exponentially improving the response time of the system along with the effectiveness. Technology can provide extensive coverage of business and also generate cost savings by giving rise to several automatic processes and precise systems. Risk teams also have the opportunity of gaining risk intelligence from several sources in almost real-time. 

There are numerous areas within risk management where the technology of big data can be applied and bring in value. These areas include fraud management, credit management, operational risks, commercial and market loans, integrated management of risk, etc. Systems that have been already enabled with the technology of big data are detecting fraud signals and can also understand when illegitimate transactions are going on. Big data also provides the opportunity of getting a complete vision of various areas and factors associated with financial risk. 

Employee engagement

There is no denying the fact that big data has received huge attention. However, financial organizations forget one important application that could have a great impact on the business, and that is the experience of the employees. When done in the right manner, big data can help in tracking, analyzing, and sharing the performance metrics of the employees. When you apply big data to the performance of your employees, you can identify as well as acknowledge the top performers. You will also be able to understand the employees who are unhappy and struggling with their work. The tools help organizations to consider the real-time data rather than only annual reviews, which are completely based on memory. 

When the right tools, as well as for analytics, are in a proper place, it will be easier to measure almost everything from the performance of the individuals, the interaction between the various departments, team spirit, and most importantly, the culture of the organization. When all the data is being related to the metrics of the customers, it can help employees to spend more time on the automatic processes and high-level tasks as opposed to spending time on manual processes. 


Few of the financial institutions have already started venturing into big data and have discovered positive ways in which big data has impacted all their business activities. Big data is going to be highly beneficial for both the institutions as well as the customers. Therefore, it can be stated that big data is going to be adopted by more financial companies shortly. Big data is the future and if you are in the financial industry, you cannot ignore big data. 

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