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Business owners or freelancers aiming to
promote their business online should have an Instagram profile. It's because
Instagram is a visual medium that works perfectly for online businesses and
solo artists. Here random online viewers often become potential and loyal
followers and clients as well. The images you share, along with your content,
add to your credibility. Over the years, graphic designers have been counting
on Instagram to showcase their work, gain online mileage, and visibility.
Graphic designers and Instagram visual themes
How can Instagram help graphic designers? It
allows them to create a brand aesthetic that maximizes user engagement and gets
more traffic to the Instagram profile. The entire Instagram feed needs to
remain visually consistent and create interest amongst online users.
A “themed Instagram”
needs ample planning. But if you work smart, your business account can attain
the same. And that will procure you several Instagram likes and followers. To
get Instagram likes, you can check out Insta 4 Likes.com.
1.
Take inspiration from your best feeds
Take time to browse
through your best Instagram feeds! There must be something common in all these feeds
that you like. Or there could be different elements as well. It would be best
if you listed all the aspects that appeal to you about the accounts and decide
who to apply. Some brands use user-generated content as a part of the monthly
theme. For instance, if you are about to showcase your new work and theme, you
can ask the users to share content related to the theme and tag you. It will
create a quality engagement and will add to your business credibility.
2.
Start to play with colors
Your brand logo or
business account name must have one standard color. You can use any one color
and use it in multiple shades and ways in your images. If you check the news
feeds of famous illustrators, you will find that their feed at times has
predominant shades of blue, green, pinks, and the like. You can also draw ample
color inspiration from news feeds of lifestyle photographers as well. However,
the images look natural with a predominant shade.
Are you experimental?
If yes, you can alter the shade now and then. For example, as a graphic
designer, you can share three products of the same shade in a single row. After
that, you can change the same to another shade in the next row. When you take a
glance at the total feed, such as arrangement, will make the rows pop out.
3.
Opt-in for the checkerboard
The checkerboard theme
is classy, and it is useful in maximizing user engagement. Every alternate
image comes with a consistent backdrop—the majority of users' opt-in either for
text or photos. However, there are others too that shift between two various
backdrop shades. It helps to create engagement as you can shift between product
promotions with personal images, inspirational quotes, and business facts. When
you have the right content mix, then you need not fret of being spammy. There
will be something that users will be looking forward too from your posts.
4.
Start to play with borders
If you are
experimental, you might want to explore beyond Instagram’s square photo grid by
modifying the image’s aspect ratio. You can work in various ways with borders.
There are the:
·
White borders
It is one of the most
used borders and has an aesthetic appeal when it gets cropped horizontally. You
can add the border bars right at the bottom and top. It gives your Instagram
profile a professional and classy outlook. Make sure to use the white border in
vertical and square images and then blend it thoroughly. The confused look is
slightly out of the box and creates an impact.
·
Black borders
The black borders
usually make the Instagram feeds stand out, as it gets used rarely! You need to
ensure that the black border complements your entire business theme and page
aesthetics. You mustn't limit yourself to only a single border. You can have a
profile with white and black borders that will make your feed look highly
attractive.
·
The circle frame
The circle frame is a
rare choice for Instagram users. Visually, the circle frame looks interesting.
However, it might sometimes limit the view of the image, product, or artwork
you are trying to project. Hence, graphic designers need to check the way these
frameworks for them. It's a smart call to mix and match other borders and
frames to arrive at an informed decision.
5.
Select a mood
You need quality brainstorming
here! You need to focus on the content strategy of the business page and decide
on the mood. Graphics designers should choose a mood that reflects the vibe of
the artwork and other posts they share. It would be best to plan the atmosphere
even before you curate the post and start sharing on Instagram.
It’s a challenge to
remain visually striking and pleasant on Instagram. But graphic designers
should take up this challenge to stay relevant and add to their Instagram
fan-fare and visibility.
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